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Practical guides on WordPress, Laravel, Shopify, Google Merchant Center, payments and SEO.
Shopify 4 min read
Missing or duplicated purchases make your ads optimise for the wrong people. Here is how to set up Shopify conversion tracking for GA4, Google Ads, Meta and TikTok so every sale is counted once.
Laravel 4 min read
Should your next website be built on WordPress or Laravel? As a developer who builds both, here is an honest comparison of cost, speed, flexibility, security and SEO, plus a simple way to decide.
WordPress 4 min read
Slow WordPress sites lose visitors, sales and rankings. Here is the exact checklist I use to build a fast WordPress website, from hosting and themes to caching, images and Core Web Vitals.
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